The most valuable piece of digital real estate you own is your email list! 

One mistake I see so many entrepreneurs make as a business coach is: they get savvy email software but have no strategy to leverage it to increase income. 
Does this sound familiar? 

You published excellent content on your social media platform, and folks subscribed to your email, but do you not know what to send to them once they join?   
Or… You're sending subscribers random information because you've been told you need to send emails!  Is this you?  

Truth be told, when I began using email marketing, I also made these mistakes. The good news is that you're in the right place. Wink. 

Email marketing is crucial to the success of your business. 
Knowing what type of email to send and when to send it is key when it comes to
​up-leveling your email marketing and scaling your business.  
Here's a checklist to help you improve your email marketing efforts. 

Six types of emails to send to your list. They can be applied to any business, niche, or industry!

1. Value Emails 
2.  Scenario Emails 
3.  Direct Sales Emails 
4.  Scarcity Emails 
5. Curiosity Emails 
6. Testimonial Emails​

 If you want to learn more about email marketing, how it works, and how it can increase engagement and your business revenue Secure your seat in the Possibility Palace https://tinyurl.com/Possibility-Palace
I go deeper on the topic of email marketing and automation for time wealth and freedom! 

Essential self-leadership is about self-awareness and knowing your strengths, weaknesses, values, and drivers. 
​
When leaders clearly understand who they are and what drives them, they are better equipped to lead their teams and make decisions that align with their values and goals. This results in increased team efficiency, improved customer experiences, and overall success.

Leading oneself also involves setting boundaries, managing emotions, and regularly practicing self-care. Additionally, leading oneself requires continuous learning and development.

When leaders are committed to their personal growth, and are able to manage their emotions, they are better equipped to lead their teams and bring out the best in their employees. They are able to respond to challenges, problematic employees and navigate tough situations with excellent composure. ​

In conclusion, essential self-leadership is crucial for leading teams and driving organizational success. By understanding and leading themselves, leaders can:

• Improve decision-making,
• Increase team efficiency & performance 
• Boost job satisfaction,
• Enhance customer experience,
• Achieve organizational goals
• Create a more positive work environment for the team.
  
  

​Embrace your essential self-leadership journey today and take your team to the next level!

1. Reduced Energy Levels: One of the most common symptoms of menopause is a decrease in energy levels. This can be especially difficult for female entrepreneurs, who may already be juggling a demanding workload. Fatigue and a lack of energy can make it challenging to stay focused and motivated, which can impact productivity and overall performance.
   ​
2. Mood Swings: Menopause can also cause mood swings and irritability. This can impact relationships with team members and customers and may lead to misunderstandings and conflicts. It's essential to be aware of these mood changes and take steps to manage them, such as practicing mindfulness or getting regular exercise.
   
   
3. Difficulty Concentrating: Another common symptom of menopause is difficulty concentrating. This can make it difficult for female entrepreneurs to stay focused on their work, impacting their productivity and overall performance. To manage this challenge, it may be beneficial to prioritize self-care and take regular breaks throughout the day. 
   ​
4. Impact on Tolerance: Menopause can also affect a woman's tolerance levels, causing her to be more easily frustrated or upset. This can impact her relationships with team members and may lead to conflicts or misunderstandings. Therefore, it's important to be aware of these changes and to communicate openly with their team members to minimize the impact on their relationships.
   
   

These are only a few of the experiences that come with menopause. For some women, it may be worthwhile to visit your doctor to have hormonal levels assessed. This can be a game changer and open the doorway to exploring  options that are available to explain and alleviate some of the challenges faced during this time and improve your quality of life. 

​​
1. Make travel more affordable. 

• Use points to book flights or rent vehicles.  
• Shop around third-party sellers; don't limit yourself to just going directly to the airlines. Some of the travel sites we've used below are great options:

          - kayak.com  
          - cheapoair.com 
         - expedia.com  
         - google.com/flights 

2. Shop long in advance for plane tickets: the closer you get to the travel date, the more expensive ticket prices and seating become.  

3. When searching for flights for a few days, if you're returning to specific pages, clear your browsing history. Sometimes when the cookies track your previous activity, you won't get the best prices, and you won't see the most competitive rates. In some cases, you're actually offered higher prices! 

4. Consider alternative routes. You can save time and money when you do! 

5. Accommodation. You don't have to limit your options to hotel rooms; try other accommodation rental sites such as airbnb.com and flipkey.com. 
To rent beautiful houses, apartments, or villas. In safe countries, these are great options worth exploring. 
Choose wisely. When in doubt, stick with the more prominent trusted name brands. 
Look for hidden fees and parking accommodation if you're driving. 
 
5. Ensuring your safety is a must. 
Before heading off to a new country, take these steps.

• Consult travel advisories to check for any safety threats or potential issues. 
• Thoroughly research the country or island you are traveling to 
• Locate your nearest embassy. Secure all the contact info, including the address. If your country doesn't have an embassy, locate one that is friendly to your country or island. (especially if you're going to nations with high conflict zones)

6. Get insurance. It's helpful to have international insurance for medical, lost bags, overlay, etc. (ask your bank for credit cards that provide insurance coverage)  

7. Take pictures of your travel and identification documents as a backup. Keep your passport and travel documents in the safe in your hotel room or otherwise secured when leaving the room.  

8. Don't travel with large amounts of cash; consider credit and debit cards as alternative options. Sometimes cards don't work, so having multiple cards and a little "just-in-case" cash can be useful.
Bonus Tip:  When changing currencies, most times, I've gotten more value for money at merchants rather than the airport Cambio (currency exchange) 

9. Protect your documents while traveling! Having a passport and credit card case that protects your credit cards and passport from predators lurking to steal your information. There are really cute ones that double as a wallet during shopping trips. 

10. Don't make assumptions about in-transit requirements; depending on your passport, you may require an additional visa. Also, get your immunization shots; besides being a health precaution, immunization is a requirement in some countries. Not being prepared for these requirements can result in you being turned away at the counter!  

Make travel creative, strategic, and fun while securing your safety!
And remember... Always wash your hands and keep sanitizers easily accessible! 
Your business should be a blessing: not a stumbling block in your way of living fully; make time to enjoy the benefits of your effort and sacrifices as an ambitious businesswoman! 

Cheers to exploring a world of wonderful experiences with your spouse!

Follow me on Instagram or Tiktok to see my travel adventures and business tips!  
Embrace Possibility 
Shelly

You can be a strong woman in business without devaluing your companion.  
With the increased number of power couples on the rise, as a coach, I'm always intrigued by the dynamic of this unique kind of relationship.  
Normal relationships have their own dynamics, but the complexity of entrepreneurship and romantic relationships is another kettle of fish. 

While "power couples" can be highly inspiring to those looking on at their combined success, by no stretch is it an easy space to navigate. 
Some couples experience smooth sailing, but for others, it can quickly become a complex dynamic if power plays creep in and go unchecked. ​

As entrepreneurs, we can be easily influenced by our natural desire to dominate and win; low self-esteem can lead couples to silently try to outdo each other to feel validated.  

But being an entrepreneurial couple can definitely be a beautiful, exciting, adventurous, and highly fulfilling relationship if managed well. 
"Your mindset, prayer, intentions, and approach make a world of difference."


​I'm often asked, "how have you and your husband managed your marriage and business success for 31 years?"  
Well, let me begin by saying both roles are time and energy-consuming; it can be emotionally trying at times, but it is entirely doable.

Looking at your marriage as a partnership and staying focused on achieving marital success can diminish or even remove any urge to be competitive. 

"Opt to be collaborative vs. competitive." 

What works well in marriage is being supportive of each other's business, career, and personal goals with your gifts, talents, and prayers! 

Remember that at the end of the day, after all the accomplishments, public recognition, money, and community influence, you choose to love and support each other. When it's all said and done, your spouse or partner is the one you're building a home, creating a legacy, and, if you have kids, shaping another generation with. It can be highly beneficial when couples set personal, business, and family goals and work towards them together. 

Now, while working as a team is awesome, developing the skill of respecting each other's individuality without judgment is also essential.

Concerning business and careers, there should be a clear understanding that the dynamics in these scenarios are entirely different. Therefore, you need to be mature enough to function optimally without convoluting the dynamic with egos and selfish opinions.  
There must be awareness and clarity of the role you fill in the other person's life and business if that's agreed upon. 
​
 Support each other's business and know your place in that regard. Don't compete, overstep or dress each other down. Instead, be supportive, brainstorm, and even collaborate; you just might experience a level of greatness and closeness that you didn't envision.

Choose to be genuinely happy for each other's success!

Watch this short video for more marriage and business success tips and strategies. 

 ​The most challenging aspect of coaching is not helping women gain the business success they truly desire; that is the straightforward part because success has a formula; it's getting clients to accept the importance of doing the mindset and personal growth work, then actually do it. . Now, that's where the challenge lies. 

As a business and life design coach to women, I often see female start-up entrepreneurs unknowingly sabotage the ease, effectiveness, and speed of their growth because they are so eager and excited about building the business and getting to the money that they ignore the importance of doing essential soft skills and personal development work. Instead, they dive straight into tips, tools, strategies, etc.

Many entrepreneurs skip learning to navigate the entrepreneurial Maze, and this can be one of the most significant setbacks they face as entrepreneurs. So I'm constantly exposing my clients to Personal development, mindset, and self-awareness because I know how critical it is for success. 

As an entrepreneur, I was able to maintain an upward growth trajectory for 23-plus years, but this didn't happen with systems, tools, and strategies alone; focusing on my personal development and investing in my knowledge and skill were pivotal. Here's the thing, information regarding the non-technical soft skills aspects of entrepreneurship isn't attractive, so, unfortunately, the conversation isn't commonplace to start business owners. 

You see, many aspiring entrepreneurs aren't interested in the challenges and struggles of building a business. Instead, they start entrepreneurship starry-eyed about success and achieving a lifestyle of abundance and freedom. They are intrigued by the glam aspects of the entrepreneurial lifestyle; houses, cars, vacations, and shiny material things enamor them. That's human nature and very natural, but it can be a setback if it distracts you from work required to build your business. 
​
Few want to talk about how many long days, hard decisions, facing challenges, inevitable sacrifices, and risky investments are a part of setting up and growing a profitable, sustainable business.​

When you want to build a successful business, you must develop an entrepreneurial mindset, a leadership mindset, and the mindset that can deal with challenges and setbacks because these traits will help you build a sustainable business without crumbling. 

These are some of the traits that set the winners and losers in business apart. Of course, personal development is not cute, it's not exciting, and it certainly isn't easy. Still, it's critical for helping you to navigate your entrepreneurial journey more efficiently and effectively. 

Most people see the markers of business success, but few pauses to really observe all of the groundwork it took before you got there. There's a lot of rolling up your sleeves; long days, late nights, sacrifices, tears, frustration, calculated risks, and challenges entrepreneurs face. Sometimes you have to make hard decisions and practice delayed gratification.

But unfortunately, no one is enthusiastic about discussing those aspects of the entrepreneurial journey because that doesn't sell coaching or excite people to start a business. 
​Ladies, when your mindset is correct and your behavior changes,  you'll hit your success stride, and your business growth and profitability will get to critical mass; now, that's what people see and crave, and that's when you've become a picture of possibility. But folks need to know on entering entrepreneurship that the process for progress includes some uncomfortable components. 

Entrepreneurs with great success, less confusion, stress, and frustrations enter with the knowledge of what business entails and requires. It's helpful to learn how to navigate the entrepreneurial Maze to build your business with clarity, courage, and determination to maintain the discipline required to gain a solid sustainable business. Listen, when you decide to become a businesswoman, you must prioritize personal development and developing the CEO mindset. 

4 Benefits of doing the self-work as a woman in business: 

• Helps you confidently take fast action.
• Avoid quitting on yourself.
• Developing the bravery to embrace opportunities: You can't allow fear to cripple or cause you to miss great opportunities. 
• Speeds up recovery time when you're faced with challenges. When you're running a business, you have to bounce back quickly; sinking in self-pity works against you, so the faster you can get out of your feelings, the better.  

When you genuinely want to win, getting into the presence of an expert coach who is where you want to be and can show you the path: is an asset. ​

If you're ready to build your business minus the Hustle culture, chronic exhaustion, and chaos, let's talk about how I can support you.  Book your Clarity Call here: ConsultwithCoachShelly

Grow With Grace! 
​Shelly

Article By: Richard Solomon Consultant

Nothing happens in your business unless something is sold.

​Salespeople must have the right mindset; part of that mindset is "sales turn the wheels of business"; all business is turned by sales.
Do you know that 39% of salespeople never intended to go into sales, and more startlingly, less than 1/4 of salespeople exceed their sales quota. These are worrying numbers.

1. Don't try to sell your product; sell the benefits.
   Many sales people try to sell the features, product, or service itself; no, sell what it does, the advantages it brings to the customer's life. Now, particularly for B2B (business to business), you must understand your sales funnel: a set of stages a customer goes through from the moment they are introduced to your product to when they actually buy. It is best to keep each stage of the sales funnel alive and active all the time. 
   
   
2. Use the following model to help guide you to people who are really going to buy.
   Do they have a challenge? What's the problem they're trying to solve and if it's a business or if it's on a personal level, do they have the authority to make the purchase? Because if they have a challenge but don't have the authority, they can't decide to purchase. 
   
   
3.  Thirdly, do they have the money?
   Even if they have a challenge and have the authority but don't have the budget, that will not help.
   ​
4. Lastly, is this a priority for them?
   They may have the challenge; they may have the authority; they may have the money. Still, if it's not a priority, something else will take the place of that purchase. If you missed it, this spells CHAMP: challenge, authority, money, and prioritization.
   
   Use this model to become a sales CHAMP!​